Rebrand Pizza Express, the high street restaurant giant.

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The changing tastes of the younger generation are reflected in the types of restaurants they are seeing appear on our highstreets, more specialised, independent and intimate dining experiences are eating into Pizza Express market share. Pizza Express was the only place on the high street in the 70s and 80s, where you could take a first date, crowd of mates, or your family.

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Our brand believes in, relaxed, playful and intimate dining experiences. Bringing people together, slice by slice. Our concept is about creating a unique atmosphere for young adults redefining Pizza Express' original values of great food and distinctive design, where you can take a first date or a crowd of mates.